They could be exaggerating. In fact, they probably are, but a quick browse of the internet shows a shocking statistic: 97% of New Year’s resolutions fail, often in the first few weeks!
And so, a follow-up to the Behavioural Mastery series. It is commonly said that we can change ourselves on three levels: thoughts, emotions, and behaviours. I’m a firm advocate of working with the first two, which naturally spread across to your actions – but others might prefer direct change. And for that, how can we go past the school of psychology known as Behaviourism?
This series will present some of the basic concepts; another technique to add to your toolbox. Please note that this is not strictly a post on Behaviourism, but rather inspired by it. Those familiar with the topic will realise I happily mix, mangle, and even leave out various concepts and explanations. I did this to make the article more practical to self-work (a lot of this understandably revolves around changing others), and less technical. So just in case someone wants to use this as a reference for an essay – don’t
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More interestingly, I’ve been struggling with a question for a long time – why do we cling to hatred, self-pity, and all the rest of it – when we know it is hurting us? Behaviourist theories, although not traditionally used in such a manner, shed a lot of light on these painful inner habits. However, let’s leave that for a later post and begin with the external world.

Have you ever thought about where most of your habits, perhaps even preferences, come from?
We are all familiar with the concept of the reward. When a father buys his daughter a new toy for doing well on her exam, he is rewarding her efforts and high marks. Another way of looking at it: he is associating pleasure with something that he wants her to do. Naturally, this makes it more likely that she will repeat her efforts.
So when it comes to stopping our self-defeating behaviours, it makes sense that we should look for the ways they are reinforced, or what pleasure we have associated with them. Note that there are subtle differences between the two. Some of these are quite obvious – we get a nice “buzz” from alcohol, or perhaps we feel less shy and have more fun.
This is common sense so far. But we have to realise that such pairings are often illogical and even accidental. Before we continue, take a second to think about a self-defeating behaviour you would like to change, and look to see what you have paired it with. Next, see how you reinforce that pairing. Keep in mind that self-defeating behaviours, for our purposes, can include mental or social habits such as perfectionism, pushing the blame onto others, or even excessive reliving of old traumas.
Done? Let’s continue. I remember case studies of strange sexual desires in an abnormal psychology class once. Some people require certain actions, such as choking themselves, public exhibition, or whatever, in order to get aroused. Nothing else will do, and naturally this interferes with a normal sex life. But how did these desires come about? One explanation based on their case histories was Behaviourism. Many began with odd and often accidental pairings – a voyeur might have just happened to have his first experience of sexual excitement when he accidentally saw a woman bathing. This was reinforced over time by various other events and thoughts, other forms of arousal “died out” in the process, and this eventually built into a full disorder.
Also note that needs, desires, and emotions can be part of the pairing. I’ve discussed in an older article how, as a teen, I had mistakenly associated an angry outburst with a feeling of manliness and power, which tied in to my insecurities at the time.
Now think back to your behaviour. Can you trace it back to the roots? Did the information above change what you thought the root was? When was the first “pairing”? Then move forward from there. How was it then reinforced? Did you have any substitutes? For instance, if you watch too much television to numb feelings of loneliness, what other actions did you perform? Did they slowly “die out” as watching television became your No.1 and finally your only option?
Further Reading: Finding and Challenging the Causes
The next form of reinforcement, negative reinforcement, is slightly confusing. Negative, in this case, means the reward comes in via the removal of something, not negative in the sense of “bad”. This will make more sense if you think back to a time you were in physical or psychological pain.
Take a smoker who has intense cravings as an example. Even though smokers have been bombarded with health warnings, a cigarette is still reinforcement. The discomfort of the craving has been taken away.
Of particular importance is the fact that this also applies to psychological discomfort or pain. It is commonly known that external addictions are often used to numb internal sadness, but it goes beyond that. In the book Self-Esteem, authors McKay and Fanning make some eye-opening connections. The following example rings true for me, in particular: blaming others as a way of relieving secret guilt. A marriage, for example, might be falling apart, and both parties were partly at fault. Despite knowing this, it is more painful to own up to their mistakes, and whenever such thoughts arise, they deflect it by immediately pushing the blame onto the other party.
So once again, think back to your behaviour. In addition to the positive reinforcements and pairing, above, do you receive any negative reinforcements or pairings? Please don’t be stuck in the examples here – there are a many different self-defeating behaviours, with countless possible pairings for each.
The next important point is the reinforcement schedule. This is just a fancy name for how often we are reinforced for the action we take. There are many types, but can be generalised for our purposes into three broad categories:
We’ll focus more on variable schedules, for the simple reason that variable reinforcement is actually more addictive than constant reinforcement! Yes, read that again. A common illustration here is the slots machine used in gambling. Part of the reason people get addicted to it is because we never know when we will hit the jackpot!
When we realise that variable reinforcement is more addictive, we begin to see even more pairings – often, subconscious, almost forgotten, pairings. The first few times I started smoking, I got a “buzz”, a physical high. Naturally, when I started smoking daily, I almost never got the buzz again. But when I quit smoking, I realised the entire time I was smoking, I was subconsciously still waiting for it!
This is especially true for our thoughts and feelings. McKay and Fanning gives another great example – an obsessive worrier who wastes hours a day torturing themselves with mental images is rewarded when, perhaps once a year, they manage to come across a workable solution.
At this point, a perceptive reader might be thinking – we’ve discussed reinforcements, rewards, but what about punishments?
Punishment works in the same essential manner as reinforcement – one might get positive punishment (a father “giving” his daughter a spanking, perhaps), or negative punishment (taking her favourite toy away). The reason I have not put much emphasis on it so far is simple: while it is great for self-understanding, I definitely don’t recommend it for changing ourselves. Some will debate this, though.
But first things first. The process of analysis in your own life is the same as it is for reinforcements. Why does a certain song make you sad? It might remind you of a past lover. Sometimes a happy song might make you sad, simply because it happened to be on the radio when something painful happened. Why do we avoid doing the laundry? Most likely, we have associated it with boredom and monotony.
And so we come to the end of the theory. The next post will begin looking at some practical applications. While that article is being prepared, please do some analysis of your own, but don’t do any work! I believe that using behaviourism by itself can have some harmful side effects, and the next post will detail that. The beauty of this school, for me, lies in the understanding and exploring portions of self-work.
Also, I’ve found a couple of blogs that have been stealing my content and passing them off as their own, which is pretty common. But what pisses me off is that they ignore repeated polite emails to stop, and keep doing it! I wouldn’t mind at all if they had at least credited me. If you read this anywhere that is not UrbanMonk.Net, you know where to go to get the real deal. *Update* I take most web aggregators as a compliment, for they acknowledge me, that’s all I need. I’m specifically referring to those who pretend they wrote my content.
The first link love is long overdue. I can’t believe I have never linked out to two of my best blogging friends – I think my brain is fried. CK Reyes and Michelle Vandepas run Divine Purpose Unleashed, a blog on many topics, including – you guessed it – life purpose. What I enjoy most are the personal and human stories they share, which eventually leads into a lesson we can all benefit from. A good example of this: Do you need confirmation of your life purpose?
The second goes out to Celes Chua of EmbraceLiving.Net. She’s a really good writer, and writes long, in-depth articles, with a twist of her chirpiness, excitement for her topic, and light-hearted humour. A recent post you might like: Are You Sleepwalking Your Life Away?
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19 Comments
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Thanks for this post. It’s been helpful to me in my own inner work to identify the need that I’m feeding with behaviors I’d like to change. The funny thing is, I keep finding the same need at the root of most of them — which seems to confirm what psychologists like Stephen Wolinsky say about each of us having a “false core” — a central negative belief we hold about ourselves (e.g., “I’m unworthy,” “I’m weak,” etc.) that dictates nearly everything we do.
Heh, and I’m noticing the same issues around stolen content, except with my free e-book. Someone started selling it for money all over the place with a picture of a naked woman instead of the original cover. I couldn’t help but laugh when I was e-mailing them to stop. — Best, Chris
Oh mate, you have to check out Schema Therapy then! I was finding the same false beliefs, and I thought that I had to do lots of exploration in order to find them all. Except Schema Therapy has already done the work for us. One of my favourite current books for sure.
And now I want to see that e-book, the stolen one of course
Albert, you *would* want to see the stolen one…
. Hey, one of the situations I come upon with almost every client I have are around using excuses… How do you think this fits with your article? We are using excuses and rewarded in some way…or why would we rely on them so much? What do you think? Maybe that’s another post…
Thanks for the Link Love, Albert!
Hey CK! Hehe, I’m not sure about excuses. That’s a good one. I would guess it is related to the blaming thing. We are avoiding something, or we feel horrible at the thought of having failed to do something, and an excuse releases that tension. It’s all quite individual, what do you think?
I don’t know, Albert. Since excuses seem to be a universal phenomenon, I think there must be some correlation—even if not scientifically proven. Maybe the reward is that you don’t have to feel bad for not following through…if you have a good reason (excuse) it’s not your fault. If it’s an excuse for not going for what you want in life–like I don’t have enough time… then you get to be a victim instead of the powerful creator you are. Don’t have to feel the pain of failure…be embarrassed….let people down… ?? So, maybe the excuse does release tension…
You know I was reading this book by someone who has been in psychiatry for 50 years… he said that the victim mentality is by far the hardest thing to treat. So we really have to find out more about this.
Albert, I think I have a cure… well legally I’m not guaranteeing anything… but it’s around taking responsibility for your experience. Rephrasing sentence structure. This is one of the coaching models I was telling you about, and it’s foundation involves a heavy dose of responsibility. It’s interesting because with the victim mentality many people will go into something like this, “Oh, yes I know it’s *all* my fault.” “I created this, of course I did, I’m such a failure.” etc.etc. This isn’t taking responsibility at all…it’s using responsibility to victimize ourselves all over again…
Taking responsibility starts with changing one word…. Change “I have to….” to “I choose to….” and then notice how often it comes up. This is a subtle shift, but if we are aware of it we will notice that we can’t be a victim when we use the latter…. If we take the time, we can feel a difference in our body. That’s the difference between what a victim *feels* like and what someone in their *power* feels like… .
What do you think?
Yea that was the biggest thing I was trying to work out with the whole responsibility thing. Most people use it to enhance the whole victim mindset even more!
With the “I choose to” thing, I guess you’re talking more about life situations? I think that’s a fine idea. I choose to stay in bed and vegetate all day is far better than “I have to stay in bed and be depressed because I suck.”
On the other hand, how would that apply to people who were, say, beat up as a kid? It’s easy for people to say, you only let it affect you if you choose to, or use that pain to become a better person, etc. But in my experience, saying things like that to someone who is really suffering from depression doesn’t do much at all. And they are far more likely to interpret responsibility as blame – “I got beat up because I deserve it.” That is what I’m struggling with, in regards to responsibility and victimisation.
Hi Albert,
I think the theoretical base of behaviourism is quite crass and stupid. However in utilising habits I think it can be quite useful. The usefulness of random reinforcement is very great I think. (Get a friend to reward you when they feel like it so you can’t predict when it will happen.)
Regarding excuses. Positive – does it give you a good feeling (possibly not with all the negative moralising about them). So negative reinforcement – (partial) removal of a negative feeling/judgement eg. I should have done this and so feel bad (but . . . [insert excuse here]). However this is dealing with internal states which strict behaviourism doesn’t permit, so I’m being a bit naughty. A strict behaviourist treatment of excuses would be about whether it avoided a smack, being fired at work and so forth.
Hey Evan! Good to have you here as always. I think behaviourism has its part to play, although like you said, the limitations make things quite stupid (ignoring non-observable/internal states, etc – does this limitation apply to neo-behaviourism?) This is one of the major reasons I mangled and mashed all the theories together into one. But I think it does explain a few things – the post-meal cigarette, for instance, for me was just a pairing with no deeper cognitive tie-ins, no matter how hard I looked.
And I love your way of thinking. I have been trying to see how such pairings tied into our reluctance to let go of resentment, or to take steps when we are depressed and feel like moping in the house, etc. Sounds like this is something you have thought about too
Hi Albert,
I guess I think of neo-behaviourism as a bit of a cop-out because they don’t re-work the theory. Hume showed that empiricism was incoherent hundreds of years ago (who’s ever seen a cause? Not me. On this Pirsig’s Zen and the Art of Motorcycle Maintenance is very good.)
Resentment. Some ideas off the top of my head, working in a (very) roughly behaviourist framework. Positive – re-experiencing a preffered state (from childhood – confirming that the world is the way I think it is: frustrating, unfair etc). Negative: removal of another more unpleasant feeling, anger, despair, softening, openness. Possible benefits: permission to express anger (indirectly), do things I wouldn’t otherwise do – express criticism, advocate for my own needs etc.
Great post. I’m a scientist and let me tell you there is some solid neuroscience behind the tips you’ve presented.
Reinforcement is the key to everything – it’s the way the brain determines what’s important and what’s not. It’s why you don’t remember what you had for breakfast 2 weeks ago but you do remember how to drive a car – if it doesn’t have importance to it then it’s got no chance of being encoded in your memory.
Patrick
veryevolved.com
@ Evan: Great stuff, thank you for that! If it is OK with you I’d like to work that into my next post, with the appropriate credits of course!
@ Patrick / Very Evolved: Thank you.
I was just poking around your blog, and while only a few days old, definitely has so much potential. Got a new subscriber.
You’re most welcome to use it.
Cheers Albert – I’m certainly subscribed to yours, lots of solid advice here.
As for why your advice works is what I find fascinating. There’s so much biological basis behind our behavior that I just love exploring the neuroscience and basic biology of it all.
If anyone has particular topics they’d like explored, I’d be happy to hear suggestions at my site.
Patrick
veryevolved.com
It is a process to work through the issues you describe. You are clearly willing to explore and self-reflect in diverse ways. This willingness inspires your readers to take alternative approaches to their own lives.
Hey Liara, thanks again. Behaviourism does explain a few things that I couldn’t find answers for before, so I thought a basic look at it might be appropriate.
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